Alternative to SegMetrics - Able Customer Data Platform

Why so many marketers choose Able as an alternative to SegMetrics?

Here are some of the key differences to consider when looking for an alternative to SegMetrics.

All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses. ‍ Able CDP benefits from being a modern platform that has been designed to solve problems of marketers and entrepreneurs. In addition to being a customer data platform, it uses AI across the board to self-configure, automatically figuring out how to connect customer data and marketing events between services, eliminating the need to have engineers who code integrations and set up data processing. This process allows you to see a customer's full journey through your sales funnel, even across domains.

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You should choose Able if:

you'd like to use a customer data platform that doesn't require developers and continuous expert maintenance;
you'd like to leverage ready-to-use solutions for specific tasks and industries;
you want an easy-to-implement, no expert necessary, integration for your software and marketing platforms you may be using.

Quick comparison guide

	SegMetrics	Able CDP
Price	From $175 per month ($375/mo with ad platforms integrations) for up to $1M annual revenue	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Facebook, Google Ads and other major ad platforms	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web, call tracking (with CallRail)	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Built-in	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	Not available	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Individual events via Segment or Zapier	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at SegMetrics website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a SegMetrics alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Both Able and SegMetrics help to connect sales with marketing spending. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Many built-in SegMetrics integrations require a real understanding of data and coding. With Able, you won't have to program custom API integrations. Able also offers developer-friendly REST API and web hooks for integrating custom applications and back-office tools.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects. This makes Able CDP an excellent Segmetrics alternative both when you’re just starting to grow and want a no-code solution that is easy to implement, as well as when reaching a stage where you’d like an ability to add custom code to a customer data platform.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

The feature makes Able easy to set up due to its extensive use of automation and artificial intelligence that allow Able to intelligently understand how to connect data across systems in the right way without the need for coding.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
CFO, Co-Founder of Aluvii

Choose Able over SegMetrics