First-Party Tracking
Able CDP tracking script tracks website visits, recording UTM parameters, referrer URL, landing page URL, Google Analytics Client Id, Facebook and Google click ids and associates them with customer when a lead form is submitted.
Revenue Analytics and Customer Journey Mapping
Run real-time reports on sources of your revenue as well as other online and server-side conversions. Know exactly, which customers were attributed to the revenue source and get insights by analyzing individual customer journeys.
Stripe Revenue Attribution
Each payment done by a customer is attributed to the original website visit and ad click, allowing to report complete LTV in and send server-side conversions to ad platforms and Google Analytics.
Server-Side Tracking
Able CDP combines conversions from server-side platforms with website visitor data, sending conversions to ad platforms server-side (Standard and Volume plans only), attributing more conversions than tracking pixels or solutions such as sGTM or CAPI Gateway could.
Facebook (Meta) Conversions API Integration
Eliminates common tracking issues such as missing or duplicate conversions by combining first-party tracking data with server-side customer activity such as purchases. (Standard and Volume plans only)
Google Ads API Integration
Sends lifetime leads and purchases to Google Ads, allowing to facilitate its advanced ROI reporting with multi-touch attribution, as well as to optimise campaigns automatically. (Standard and Volume plans only)
Tracking for Cookieless Future
While Able CDP uses cookies to track customer journeys when they are available, it doesn't rely on them to attribute conversions to website visitors. This ensures accurate attribution of repeat purchases and makes it possible to create landing pages and funnels that don't use cookies or gray device identification methods at all.
CRM Integrations
Integrate with popular CRMs such as Salesforce, sending there lead details together with attribution details. This allows to see source of each lead and closed deal inside CRM and report without having to use third-party applications.
CRM Revenue Attribution
Deals closed won in CRM are attributed to the original visitor and ad click and sent to the ad platforms and analytics services.
Google Analytics Measurement Protocol Integration
Sends purchases to Google Analytics as e-commerce transactions, attributing them to the original visitor details.
REST API
Conversion events can be sent to Able CDP from custom apps, allowing to use Able CDP to track marketing website visitors and leads and leverage Able CDP tracking and attribution to attribute custom events to visitors and click ids, sending them to Google Analytics and ad platforms using Able CDP API integrations.
Frequently Asked Questions
What commitment does Able CDP require? Can I cancel a subscription?
Able CDP is available as either a monthly or an annual subscription. Subscription renewal can be cancelled at any time. We're also offering a free trial period that allows you to evaluate Able CDP and see the benefits it provides before committing. The length of the trial period depends on your sales cycle and generally is between a week and a month.
How does the setup process look like?
The setup is free and straightforward. You will need to install Able tracking code on the website, which can be done by copying our tracking code to the website source code in CMS or adding it via GTM. Then, Able needs to be connected the payment system or e-commerce platform where conversions happen. This is usually done by setting up webhooks pointing to the Able platform, see, for example, Stripe tracking setup instructions or WooCommerce tracking setup instructions. Once you're satisfied that Able tracks sources of all your new customers, connect it to Google Analytics and ad platforms. These connections are set up by adding Google Analytics measurement id, Facebook Pixel Id or a similar identifier in the Able Dashboard, after which Able starts to send attributed conversions to the platforms that were selected.
We'll guide you along each step, providing expert advice specific to tracking your funnel to help you get customer insights you can trust.
Able is designed to work off the shelf, automatically linking marketing data between different sources and tracking customer journeys across them. It is easy to set up and doesn't require prolonged pre-sales and onboarding calls to get started—simply sign up for a free trial, entering your website URL, and our system will prepare your account instantly.
Optionally, you may choose assisted setup. In case of assisted setup, our expert may access your CMS and ad platforms and perform the setup themselves. If you're integrating with our platform with REST API or using JavaScript application tracking, our expert will be available to help your developers with the process. After the setup is done, we'll monitor the data for integrity, verifying that all leads and purchases that happen in your payment system or e-commerce platform are tracked by Able, present in Google Analytics and sent to ad platforms correctly. Optional assisted setup usually costs between $3,000 and $7,000, depending on the scope and whether any additional integrations or custom data processing are needed to be implemented. It includes 12 months premium support where we regularly monitor that the tracking is working as intended and the data are reaching Google Analytics, other BI systems, and ad platforms, and the conversion reporting settings are maintained correctly.
What reports are available in Able CDP?
Able CDP offers built-in attribution reports based on first-touch attribution with unlimited attribution window. You can see your purchases and other conversions broken down by the marketing source, campaign, or landing page. Make well-informed decisions and optimize your marketing strategies based on real-time, data-driven insights. Browse individual customer journeys to better understand customer behavior.
Able CDP tracking and attribution is designed to enrich data in third-party reporting systems you're using already: Google Analytics, ad platform reports, Stripe Dashboard, CRM systems and so on. Able's server-side tracking helps to get reliable data in ad platform reports by offering conversions API integrations with Facebook, Google Ads and TikTok. Able CDP Dashboard allows you to see number of tracking events, investigate integration errors and third-party API responses, as well as to look up all data about a customer by customer details or visitor identifier.
All data collected by Able CDP are available in Google BigQuery, allowing you to use attribution details and complete history of each customer in custom reports built in Google Data Studio or Google Sheets.
What personal data protection Able CDP offers and what compliance measures are required?
Able is a UK company, regulated by the UK Information Commissioner's Office, and the entire infrastructure for data storage and processing we're using is physically located in the UK. This makes compliance with both UK post-Brexit privacy regulations and EU GDPR seamless as the personal data we're processing are covered by the European Commission data protection adequacy decisions. Usual (local) regulations with regards to the data processors apply. We provide Data Processing Agreement and Internation Data Transfer Agreement on request.
What if the integration that I need is not supported by Able CDP?
We're constantly expanding capabilities and urge you to contact our product team to enquire. We might be able to provide a beta access to an integration that is already done but not yet advertised on our website or advise on when it is planned to be offered.
Additionally, Able CDP REST API and web hooks can be used to integrate your internal apps with Able CDP in-house.
Are you able to invoice in local currency?
We're offering subscriptions in GBP and EUR in addition to USD.
