Track revenue from ads and organic content in Stripe, CRM systems and e-commerce platforms.
Attribute even offline and recurring sales to their marketing sources, see how each ad and content piece drives revenue.
Able CDP marketing attribution software helps to maximize results by combining revenue tracking with marketing attribution to provide insights into marketing performance and sources of revenue, helping to focus marketing efforts on ad campaigns that perform well.
Our attribution platform combines both offline and online data sources displaying full customer journeys that combine all touchpoints, helping to see precise impact of each marketing channel.
Do you know which marketing channels are driving the most revenue for your business?
With Able CDP, you can. Our attribution platform provides in-depth reporting on marketing sources, helping you understand where your money is coming from.
Or you can use Able’s integrations with Google Analytics 4 and BigQuery to use your favorite marketing attribution tools and automate reporting without having to worry about quality of the data and tracking setup.
Able uses server-side connections with payment systems, e-commerce platforms and CRMs like HubSpot and Salesforce to obtain precise sales, subscriptions and qualification events without relying on browser tracking.
Because each customer journey is tracked from the first landing page view, the ad platforms are then being sent the attribution data that includes precise click ID, ensuring all metrics are correct and ad platforms’ machine learning algorithms receive the data via server-side tracking APIs.
And of course all attribution data and each customer interaction are available to report campaign performance right within Able’s attribution reports. Now, you can see your purchases and other conversions broken down by the marketing source, campaign, or landing page. And make well-informed decisions and optimize your marketing strategies based on real-time, data-driven insights.
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Instead of relaying conversions from browser tracking tags through a server, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.
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Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.
Whether you're managing payments through Stripe or any other e-commerce platform or CRM, our tool offers a seamless experience. With Able CDP, you get a holistic view of your revenue streams, no matter where they come from.
Our unique blend of server-side tracking combined with browser data offers unparalleled insights. By combining these two data sources, Able CDP ensures that every interaction, every click, every purchase is attributed correctly.
Be it paid or organic touchpoints, now you can see the impact of each in each customers’ journey.
Analyze detailed customer journeys to understand how individual customers convert.
Obtain instant access to complete tracking and first-party data without ugly ETL processes
Solve reporting and optimize ads in Google Ads by sending conversions to the Google API server-side even for IOS clicks without GCLIDs and offline conversions
Accurately measure conversions to paying customers and the actual ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution
Allow Able to send information to Looker Studio and create customizable reports
Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions
Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
…or browse many more in our integrations catalog
Start your journey to more profitable customer relationships today with Able CDP. Unleash the full potential of your first-party data and let your business thrive in the era of data-driven marketing. Try Able CDP now and experience the difference it makes!
Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.
Instant setup, no credit card required.
Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.
Able gets important conversions from payment systems, e-commerce platforms and CRMs.
Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.
Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.
Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”
