Find out how to get started with Able CDP Ad Tracking and Attribution.
Documentation
Start tracking and attribution with Able in minutes by following a few simple setup steps.
Documentation
Able combines a database, a customer data platform, visitor tracking and marketing API integrations to provide best possible experience in quickly getting marketing data needed to improve strategy and optimize ad delivery.
Documentation
Able Customer Data platform provides a reliable and robust way to report on revenue sources and other conversions using first-touch attribution and server-side tracking data.
Documentation
Able Customer Journey Mapping provides a way to understand journey of each individual customer and track steps that lead to a successful purchase.
Documentation
Setting up form tracking allows to understand sources of leads and customers, as well as attribute future purchases to lead sources.
Integration guide
Able uses either built-in or external attribution to fix attribution problems when sending events to external services. This page explains the differences and algorithms used by different attribution types.
Integration guide
In Able CDP, the 'Rules' section of the dashboard is a powerful feature that enables you to manage how events are processed. By setting up rules, you can transform or filter events based on specific criteria. This documentation will guide you through the process of creating and managing rules within your Able CDP dashboard.
Integration guide
Able Customer Data Platform simplifies implementation of tracking in modern JavaScript applications. Able replaces multiple APIs that need to be integrated on both front-end and back-end, providing a convenient way to streamline implementation of capturing Google Analytics, Google Ads and Facebook (Meta) Ads tracking ids, associating them with leads and users and sending conversions to the respective APIs when they occur on the back-end.
Integration guide
Track page views and form submissions with custom JavaScript.
Meta's Event Quality Match Score: What Advertisers Need to Know
December 12, 2024
If you're running ads on Meta (Facebook), you've likely encountered the mysterious "Event Quality Match Score" – a metric that often leaves advertisers scratching their heads....
What is cookieless tracking and how to implement it?
April 29, 2024
Web cookies, introduced in 1995, have been a fundamental tool for tracking user behavior and maintaining online sessions. Recent legal restrictions and browser policies have challenged their use, leading to...
Tracking Conversions in Stripe Checkouts
April 12, 2024
Accurately track Stripe checkout conversions and attribute them to the correct sources using unique identifiers, sign-up forms, and Able CDP's comprehensive tracking solution. Set up webhook handlers, integrate with ad...
Tracking conversions from Stripe Pricing Tables
January 31, 2024
In today's SaaS business, understanding your customer’s journey from initial interest to final purchase is crucial. The integration of Stripe’s embeddable pricing tables on your website not only simplifies this...
Import Conversions Into Google Ads
December 14, 2023
Tracking offline conversions is crucial for understanding the true return on ad spend (ROAS) from Google Ads campaigns. While Google Ads does allow uploading customer lists, this method has limitations...
How to track Stripe Payment Link conversions
November 20, 2023
Stripe Payment Links are a powerful tool for online businesses to accept payments. However, tracking them poses a problems due to checkout being hosted on Stripe servers and not available...
Navigating Marketing Analytics in a Cookieless, GDPR-Compliant World
July 23, 2023
The General Data Protection Regulation (GDPR) has transformed the way companies can track and analyze user behavior, particularly when it comes to cookie usage. Many of us are grappling with...
Primary and Secondary Conversion Actions in Google Ads
July 18, 2023
Understanding conversion actions is key to optimizing your ad campaigns. In Google Ads, these actions, which are the steps you want your customers to take, are grouped into conversion goals....
How to Create Facebook Ads Audiences Based on Customer Lifetime Value: a Step-By-Step Guide
July 15, 2023
As marketers, we all strive to target that elusive most profitable customer segments with our ad spend. This is where the concept of Customer Lifetime Value (LTV) comes into play....
How to prevent your analytics from being blocked
June 21, 2023
Modern marketers are facing challenges in capturing and analyzing user data due to ad-blockers, privacy concerns, and regulations. The data blockage from ad-blockers is often overstated and protentional data loss...
Creating a Google Analytics 4 Report for Conversions Based on Date of Acquisition
May 1, 2023
Google Analytics 4 (GA4) offers a powerful way to track and analyze user interactions on your website or app. With GA4, you can create custom reports that focus on different...
How conversions can be tracked without third-party cookies
February 26, 2023
With the ever-changing landscape of online tracking, it can be difficult to keep up with the latest developments. In this article, we explore how third-party cookies, first-party cookies, and other...
Everything you need to know about conversion APIs
October 31, 2022
In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details...
How to import offline conversions into Google Analytics
October 13, 2022
Importing offline conversions is essential for understanding customer journeys, sales sources and ROI and reporting on multiple touchpoints in many funnels. Google Analytics 4 allows to report such conversions by...
SaaS Conversion Funnel Tracking
September 29, 2022
SaaS businesses present unique set of challenges for tracking conversions in a sales funnel. This report breaks down a typical SaaS conversion funnel into common stages, highlighting common challenges on...
How to automate Google Ads Customer Match with Google Ads API and forget about manual uploads
July 15, 2022
Automating Google Ads Customer Match using Google Ads API simplifies managing Google Ads audiences and improves effectiveness of Google Ads targeting optimization. This post summarizes different ways Customer Match is...
Google Ads Customer Match November 2021 Updates
December 21, 2021
Google announced updates to Google Ads Customer Match availability and Google Ads API during the last few months. These updates aim to improve reporting that was affected by the April...
Two Reasons Why Your Facebook (Meta) Conversions API Integration Doesn't Work
August 21, 2021
Conversions missing from Facebook (Meta) Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons...
WBRAID and GBRAID: Google Ads Conversion Tracking Post IOS 14 (updated May 2023)
May 20, 2021
To comply with Apple App Tracking Transparency restrictions, Google had to start sending WBRAID and GBRAID parameters instead, providing anonymized way to track ad conversions. In this post we discuss...
First Click Attribution In Google Analytics 4
May 13, 2021
Google Analytics 4, also known as GA4, is a new version of Google Analytics. A major difference many website owners and web marketers notice is its sole reliance on last...
How to Track Conversions Outside of 7 Day Window
January 29, 2021
Changes to website conversions' tracking introduced in IOS 14 and WebKit browsers in 2020 affected many businesses with longer sales cycles. Luckily, their impact is limited and improved sales attribution...
December 10, 2024
When should I use less frequent events with an endless learning phase instead of more frequent ones?
April 26, 2024
Why are there differences between the number of conversions reported by Google Ads and Google Analytics? How to reconcile them?
February 28, 2024
Why is a conversion or a purchase is showing as “direct / none” in Google Analytics?
February 21, 2024
How does Able improve tracking and attribution in Meta / Facebook when WooCommerce and WooFunnels are used?
February 21, 2024
Why is amount of conversions from advertisement networks such as Facebook and Tiktok tracked with UTM tags is surprisingly low? Even though I'm running ads with UTM tags, I'm still seeing a huge discrepancy in the revenue generated. Other actions with less significance, such as people landing on the page and beginning a session, are also around 30% lower than what is reported on the ad platforms. Google Analytics 4 (GA4) and Universal Analytics (UA) have similar issues, although UA can still keep track of activity when linked to a Google Ads account, which GA4 doesn't offer.
February 21, 2024
We have a website that uses stripe gateway to take payments for us. We need a way to find out where the sales are coming from, e.g., which ads contributed to sales or which website redirects have been used. Is this something Able CDP does?
February 21, 2024
Why do some customers not have the fbclid or fpb parameter in Able CDP?
February 21, 2024
I'm wondering if you are also sending the data of add to cart, initiate checkout etc to the advertising platforms or only sending the Purchase data?
February 21, 2024
Purchase Event Missing Some Deduplication Parameters error appearing in Facebook Events Manager
February 21, 2024
We are looking with help setting up Offline Conversion tracking with our Shopify POS. We have read some of your content about being IOS 14.5+ friendly and are looking for some more information on how this could sync with Shopify, Google Ads and possibly SquareSpace?
February 21, 2024
Why does the "session source / medium" dimension display "(not set)" in my report?
February 21, 2024
I have a SaaS website with Stripe payment and GA4. We track a user's first purchase and manual purchases within the app. But 15-20% of our users chose autopay when the minimum balance of the internal currency is reached. And we don't see these payments in GA4. Will your service be able to send data on automatic payments to GA4? Will they be linked to a specific user? Because right now we're evaluating our advertising channels by the first payment. Although some users stay on the platform for a long time and spend many times more than the first payment.
February 21, 2024
How to add UTM parameters in Google Ads?
February 21, 2024
Will Able help track WooCommerce sales better than just having the tags installed normally?
February 21, 2024
Can Google Ads data-driven attribution be used with a CRM?
February 21, 2024
How do I get the UTM data stuff as fast and accurate as possible
February 21, 2024
My clients use custom forms (such as Omeda Forms and Jotform) that are very extensive. Can Able combine the proprietary Facebook data, such as IP, fbclid, and browser ID, with the fields they fill out in the custom forms?
February 21, 2024
We're having issues attributing sales for our Facebook Ads with ClickFunnels. Does your software work with ClickFunnels and can we use it?
