Google Analytics 4 (GA4) offers a powerful way to track and analyze user interactions on your website or app. With GA4, you can create custom reports that focus on different aspects of user behavior. In this blog post, we will guide you through the process of creating a GA4 report that displays conversions based on the date of acquisition, rather than the date of conversion. This approach provides valuable insights into how well your marketing efforts are performing in terms of acquiring new customers and driving conversions over time.
Step-by-Step Guide to Create a GA4 Report Based on Date of Acquisition:
Navigate to the Google Analytics 4 dashboard and click on the "Explore" tab to access the Exploration report. Create a new exploration using the "Funnel Exploration" template.
In the Exploration report, click on the "Add Dimension" button to add the "First Visit Date" dimension to your report.
Choose the report type that best suits your needs. For this example, we will use the "Funnel Exploration" report. In other types of reports, you may need to add the "First Visit Date" dimension to Rows or Columns, depending on the report structure.
Drag and drop the "First Visit Date" dimension to Filters or Breakdown. In this example, we will add it to Filters.
Set the appropriate date range for your report. To show conversions by users acquired in April during a 3-month period starting from April 1st, set the report date range to 1/04 - 30/06.
To filter the report by users acquired in April, click on Filters and select the "First Visit Date" dimension. In the filter options, choose "Begins With" and enter the value "202304" (YYYYMM format). This will ensure that the report only includes users who had their first visit in April 2023.
Click "Apply" to update the report with the selected filters and date range.
Your GA4 report will now display conversions happening within the selected date range (1/04 - 30/06) and only include users who had their first visit in April 2023.
Funnel Exploration is not the only exploration that can be used. The "First visit date" dimension can be applied to any exploration. For example, the following exploration shows sources of transactions that occurred between 31 Mar and 29 Apr grouped by device and arranged by the acquisition date:
Creating a GA4 report that focuses on conversions based on the date of acquisition can help you better understand the effectiveness of your marketing campaigns in attracting and retaining users. By following the steps outlined in this blog post, you can create a custom GA4 report that provides valuable insights into your website or app's performance over time. This data will enable you to make informed decisions about your marketing strategies and optimize your efforts to drive more conversions and growth for your business.