Knowledge Base

Knowledge base contains questions asked by Able CDP customers. Please note that the answers are valid at the time of publishing and details may change over time. We recommend to contact us in case if you have any questions.

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Articles

Is it better to use more frequent or less frequent conversion to optimize Ads in Meta?

December 10, 2024

Ad Tracking and Attribution

When should I use less frequent events with an endless learning phase instead of more frequent ones?

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How Able CDP Kajabi tracking differs from GTM Google Analytics 4 (GA4) integration?

April 30, 2024

Server-Side Tracking

I was going through your article on Kajabi and GA4 integration. Are you replacing GTM to connect the platforms?

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Why Google Ads conversions don't match Google Analytics

April 26, 2024

Ad Tracking and Attribution

Why are there differences between the number of conversions reported by Google Ads and Google Analytics? How to reconcile them?

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Direct / none conversion sources in Google Analytics 4

February 28, 2024

Server-Side Tracking
Ad Tracking and Attribution

Why is a conversion or a purchase is showing as “direct / none” in Google Analytics?

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WooCommerce and WooFunnels

February 21, 2024

Ad Tracking and Attribution

How does Able improve tracking and attribution in Meta / Facebook when WooCommerce and WooFunnels are used?

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Why Google Analytics 4 has fewer conversions than Facebook and TikTok?

February 21, 2024

Ad Tracking and Attribution

Why is amount of conversions from advertisement networks such as Facebook and Tiktok tracked with UTM tags is surprisingly low? Even though I'm running ads with UTM tags, I'm still seeing a huge discrepancy in the revenue generated. Other actions with less significance, such as people landing on the page and beginning a session, are also around 30% lower than what is reported on the ad platforms. Google Analytics 4 (GA4) and Universal Analytics (UA) have similar issues, although UA can still keep track of activity when linked to a Google Ads account, which GA4 doesn't offer.

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Which ads contribute to Stripe sales

February 21, 2024

Server-Side Tracking
Ad Tracking and Attribution

We have a website that uses stripe gateway to take payments for us. We need a way to find out where the sales are coming from, e.g., which ads contributed to sales or which website redirects have been used. Is this something Able CDP does?

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Title: Why Some Customers Don't Have fbclid or fpb Parameters: A Brief Explanation

February 21, 2024

Ad Tracking and Attribution

Why do some customers not have the fbclid or fpb parameter in Able CDP?

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Sending the data of add to cart, initiate checkout etc to the advertising platform

February 21, 2024

Ad Tracking and Attribution

I'm wondering if you are also sending the data of add to cart, initiate checkout etc to the advertising platforms or only sending the Purchase data?

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Purchase Event Missing Some Deduplication Parameters

February 21, 2024

Ad Tracking and Attribution

Purchase Event Missing Some Deduplication Parameters error appearing in Facebook Events Manager

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Offline Conversion tracking with Shopify POS

February 21, 2024

Ad Tracking and Attribution

We are looking with help setting up Offline Conversion tracking with our Shopify POS. We have read some of your content about being IOS 14.5+ friendly and are looking for some more information on how this could sync with Shopify, Google Ads and possibly SquareSpace?

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"(not set)" dimension in Google Analytics 4 reports

February 21, 2024

Server-Side Tracking
Ad Tracking and Attribution

Why does the "session source / medium" dimension display "(not set)" in my report?

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How to report Stripe automatic payments in Google Analytics

February 21, 2024

Server-Side Tracking
Ad Tracking and Attribution

I have a SaaS website with Stripe payment and GA4. We track a user's first purchase and manual purchases within the app. But 15-20% of our users chose autopay when the minimum balance of the internal currency is reached. And we don't see these payments in GA4. Will your service be able to send data on automatic payments to GA4? Will they be linked to a specific user? Because right now we're evaluating our advertising channels by the first payment. Although some users stay on the platform for a long time and spend many times more than the first payment.

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How to add UTM parameters to Google Ads

February 21, 2024

Ad Tracking and Attribution

How to add UTM parameters in Google Ads?

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How Able Customer Data Platform helps track WooCommerce purchases

February 21, 2024

Server-Side Tracking
Ad Tracking and Attribution

Will Able help track WooCommerce sales better than just having the tags installed normally?

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Google Ads data-driven attribution and a CRM

February 21, 2024

Ad Tracking and Attribution

Can Google Ads data-driven attribution be used with a CRM?

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Get the UTM data stuff as fast and accurate as possible

February 21, 2024

Ad Tracking and Attribution

How do I get the UTM data stuff as fast and accurate as possible

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How can we handle the situation when users use different email addresses for signing up on our platform and making payments via Stripe, resulting in missing email data?

February 21, 2024

Server-Side Tracking

How can we handle the situation when users use different email addresses for signing up on our platform and making payments via Stripe, resulting in missing email data in our internal platforms?

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Can Able combine the proprietary Facebook data, such as IP, fbclid, and browser ID, with the fields filled out in the custom forms?

February 21, 2024

Ad Tracking and Attribution

My clients use custom forms (such as Omeda Forms and Jotform) that are very extensive. Can Able combine the proprietary Facebook data, such as IP, fbclid, and browser ID, with the fields they fill out in the custom forms?

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Attributing sales for Facebook Ads with ClickFunnels

February 21, 2024

Ad Tracking and Attribution

We're having issues attributing sales for our Facebook Ads with ClickFunnels. Does your software work with ClickFunnels and can we use it?

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