How Able CDP Kajabi tracking differs from GTM Google Analytics 4 (GA4) integration?

Both can be used to integrate Kajabi with GA4, but there are differences in what Able CDP and Google Tag Manager (GTM) actually do. While GTM serves as a tag management system to quickly update tags and code snippets on your website, Able CDP focuses on the aggregation and organization of data to create a unified customer database.

For example, GTM can be used to easily configure custom JavaScript code that would run on the website under given conditions. It isn't something Able does, but Able can do things that aren't possible with GTM because Able keeps complete customer journeys in its database:

1. Recurring payments. Able saves the initial GA4 Client ID and other visitor details in its database, associated with the customer email, and sends each payment received from Kajabi via a server-side integration to GA4, ensuring all conversions are correctly attributed to the visitor when they're sent to GA4.

2. Long conversion funnels. If you have funnels with upsells and long nurturing cycles, they may not be reported in GA4 correctly due to its maximum 90-day campaign attribution window. Able doesn't have this limitation and has built-in attribution reports.

3. Journeys of individual customers can also be viewed, and all of this information, including all interactions attributed to the source and enriched with customer emails, is available for running reports in Looker Studio via Able's BigQuery integration.

4. Cross-platform tracking. For example, if your website visitors make initial contact via Calendly or Typeform before completing a purchase on Kajabi some time later, and perhaps also make one-off payments via Stripe payment links, Able CDP would aggregate all these conversion events into complete journeys. This ensures that each purchase conversion is attributed to the initial website visit, and the traffic source is recognized by Google Analytics and advertising platforms.