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Kajabi

Kajabi Conversion Tracking And Attribution – How To Set Up

Track Kajabi lead forms and purchases by receiving web hooks from Kajabi and attributing purchases

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Track Kajabi Purchases

Able tracks Kajabi lead forms as well as purchases by receiving web hooks from Kajabi and attributing purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.

Switch Kajabi Form Tracking On

In Able Dashboard, press "Add Service Integration" and select "Kajabi".

Enable Kajabi dynamic form tracking to start tracking customer details entered in Kajabi forms.

Send Completed Kajabi Purchases to Able

To set up sending of completed purchases from Kajabi to Able, add the following Purchase Webhook URL in Kajabi settings under Settings - Checkout:

https://7ibt78j0ja.execute-api.eu-west-2.amazonaws.com/Prod/kajabi-webhook/%%FUNNEL_MARK%%

where %%FUNNEL_MARK%% - unique identifier of your funnel.

Able will now receive webhooks from Kajabi, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.

Tracking Recurring Revenue

If you'd like Able to track Kajabi subscriptions and recurring payments, in addition to the completed checkouts, install a Payment Succeeded webhook as well. To set up a Payment Succeeded Webhook:

  • From your Kajabi Dashboard, navigate to 'Settings'.
  • In Settings, click 'Third Party Integrations and Webhooks'.
  • Select the 'Webhooks' tab.
  • Click '+Create Webhook'.
  • In '+Create Webhook', select the 'Payment Succeeded' event.
  • In the 'Endpoint URL' tab, enter https://7ibt78j0ja.execute-api.eu-west-2.amazonaws.com/Prod/kajabi-webhook/%%FUNNEL_MARK%%, where %%FUNNEL_MARK%% - unique identifier of your funnel.
  • Click 'Add Webhook' to finish setting up the Payment Succeeded Webhook.

If Purchases are tracked by Able CDP, but the customer source is missing

Able associates Kajabi customer details with the website visitor by tracking an InitiateCheckout event that contains checkout details. If Able Customer history doesn't contain InitiateCheckout events, please verify that the visitor tracking code generated using the 'Code' tab in the Able CDP dashboard is displayed on pages with Kajabi order forms as well as throughout the rest of the website.


Kajabi conversion tracking is commonly used with


This page has been written by the Able CDP Customer Success Team, formed of digital marketing practitioners and seasoned marketing data experts.
If you have any questions or suggestions, please contact us using the contact form.