Able Customer Data Platform Guide

Able uses either built-in or external attribution to fix attribution problems when sending events to external services. This page explains the differences and algorithms used by different attribution types.

In Able CDP, the 'Rules' section of the dashboard is a powerful feature that enables you to manage how events are processed. By setting up rules, you can transform or filter events based on specific criteria. This documentation will guide you through the process of creating and managing rules within your Able CDP dashboard.

Events can be sent to Able CDP from custom apps using its inbound webhook. This is convenient to attribute purchases and other conversions that aren't necessarily reflected in the payment system. For example, when the service usage accumulates before being invoiced once a payment threshold is reached or next billing cycle occurs.

Able Customer Data Platform simplifies implementation of tracking in modern JavaScript applications. Able replaces multiple APIs that need to be integrated on both front-end and back-end, providing a convenient way to streamline implementation of capturing Google Analytics, Google Ads and Facebook (Meta) Ads tracking ids, associating them with leads and users and sending conversions to the respective APIs when they occur on the back-end.

Connect Able to Google BigQuery to obtain full access to raw tracking data and use them to build reports in BI applications such as in Looker Studio (formerly Google Data Studio) and Google Sheets. This is useful to implement custom multi-touch reporting or run queries using historical first-party data not available in other analytics platforms.

Track page views and form submissions with custom JavaScript.