ActiveCampaign Conversion Tracking And Attribution – How To Set Up

Able sends attributed leads to ActiveCampaign as contacts, allowing to quickly integrate any website form with ActiveCampaign API.

Able CDP ActiveCampaign API integration simplifies adding and updating contacts in ActiveCampaign by providing an interface, linking Able form tracking with server-side ActiveCampaign API.

Able will automatically map fields in the tracked forms to ActiveCampaign. In addition to standard field names such as firstName and lastName, any additional form fields will be mapped automatically provided ActiveCampaign has Custom Fields with the same names.

This integration only creates and updates ActiveCampaign contacts. Please refer to the ActiveCampaign Events API integration guide if you'd like an event to be sent as ActiveCampaign event and displayed on the contact timeline in ActiveCampaign as well.

To leverage Able CDP attribution, create custom fields with the same names as the Able attribution details: Landing Page, Referrer URL, UTM Campaign, UTM Source, UTM Medium etc. When such custom fields are present in ActiveCampaign, Able will automatically populate them with its attribution details.

Lead fields called tags and lists have a special meaning. Able attempts to locate matching ActiveCampaign tags and lists and adds them to the contact if available. These fields can have multiple comma-separated tags or list names, for example: "form-lead,landing-page-one".