Which ads contribute to Stripe sales
Published February 21, 2024
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Question
We have a website that uses stripe gateway to take payments for us. We need a way to find out where the sales are coming from, e.g., which ads contributed to sales or which website redirects have been used. Is this something Able CDP does?
Answer
Yes, we do it by recording sources of each website visitor and then associating all future Stripe payments with the original visitor and source by the customer's email.
In this case we'll be tracking sources of the visitors, associating them with e-mails on checkout start and associating any future Stripe payments with these visitor sources. These conversions can then be reported to Google Analytics, ad platforms, or accessed directly via our user interface or in custom BI tools using the BigQuery integration.
What's next?
- Learn more about how Able Customer Data Platform helps to track customer journeys and solve attribution problems
- Review our solutions for tracking and attribution needs