Connect Chargebee and Google Ads

Chargebee is a powerful subscription management platform allowing its users to manage subscriptions. It's also a valuable data source for marketers to understand what drives revenue up or down and the lifetime value of customers.

Both Chargebee and Google Ads contain significant data, but without a platform such as Able CDP integration between the two can be difficult. Using Able to report Chargebee sales in Google Ads extends its reporting capabilities to include the value of conversions, enabling reporting on ROI and performance-based targeting and optimization.

Here are some reasons why conversion tracking built into Google Ads is not enough:

1. Purchases often happen offline. For example, when an initial payment for a subscription on Chargebee is successfully processed after the trial expiration. Tracking conversions via server-to-server Google Ads API integrations solves tracking of the conversion events that matter.
2. Even when purchases are made entirely online, it's not uncommon for many sales made through ads to be unattributable to campaigns. This is due to users using multiple devices, ad blocker plugins, and client-side tracking generally not being reliable, not allowing to attribute all Chargebee conversions to the Google Ads source.
3. These missing sales that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed to a customer in Google Ads. Rather, only what's available on the front-end is tracked, limiting your business's ability to track a customer through the entire sales funnel.

Combining browser and server-side tracking to report conversions via the server-to-server Chargebee and Google Ads API integration solves these problems.

Able Customer Data Platform is the ultimate way to integrate Chargebee and Google Ads.

Able combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Chargebee and Google Ads.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between Stripe and Google Ads. Able already knows how to connect marketing data between Chargebee and Google Ads.

This will bring value to your company, as you will be able to obtain the best quality data possible and use it to improve customer journey mapping and targetting by knowing which marketing areas bring the most customers.

Able tracks Chargebee subscriptions and individual payments by processing webhooks from Chargebee and attributing them to the original visitor tracked by Able, allowing you to send purchase conversions to Google Ads.

Able CDP combines browser and back-end tracking to:

1. store Google Click ID, anonymized WBRAID/GBRAID identifiers and Global SiteTag Client ID for each customer, lead or sign-up;
2. attribute all Chargebee payments made by the same customer to the past lead and visitor activity, calculating complete LTV;
3. attribute successful payments to the Google Ads click ids and send conversion to Google Ads API with the precise click ID or additional customer match parameters.

Even if the same customer complete Chargebee purchase from a different device, Able will make sure to properly attribute purchases to the original visit and allow you to see the customer's interactions across the entire sales funnel.

‍Step 1. Sign up for a free Able trial account

Complete the sign up form to create a trial account.

Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website.

This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

‍Step 4. Connect Able to Chargebee

Able Customer Data Platform attributes Chargebee payments to the original marketing source.

To send Purchase events from Chargebee to Able:

1. In Chargebee, go to Settings > Configure Chargebee > API Keys and Webhooks
2. Add Webhook Endpoint URL https://dukm0ab28c.execute-api.eu-west-2.amazonaws.com/webhook/%%FUNNEL_MARK%% (where %%FUNNEL_MARK%% is the unique identifier of your funnel in Able CDP)

Able supports the following Chargebee events:

• subscription_started
• subscription_activated
• subscription_cancelled
• payment_succeeded
• payment_failed
• payment_refunded

Able CDP will now receive webhooks from Chargebee, automatically attributing Purchases and other lifecycle events to website visitors by customer emails and phones and tracking payment amounts and other conversion details.

If you need to recognize conversion during user actions (for example, immediately after a service is consumed, rather than when its successfully billed), consider a direct integration with Able REST API as well.

Step 5. Connect Able to Google Ads

1. Google Ads Setup.

The first step to start using a server-to-server integration is to configure Google Ads. The Part 1 of the ‘Set up offline conversion tracking‘ guide in Google Ads Help covers two necessary steps to begin: enabling auto-tagging and setting up a Conversion Action – a hint telling Google Ads how to process your conversions.

(Google refers to all conversions that aren’t tracked by its JS tracking code as ‘offline’. They may not actually happen offline, such as in a store, and would more often be a result of online user activity.)

2. Google Ads Customer Data Terms

To make sure that all conversions are processed, the Google Ads account must have accepted Customer Data Terms. This only needs to be done once per account and the Data Terms will be valid for all conversions automatically.

Open Tools - Conversions - Settings - Method for measuring offline conversions. Check that Enhanced conversions for leads method is selected and accept customer data terms.

3. Connect Able to Google Ads

In Able's platform, there is a ‘Sign In With Google’ button that will grant Able access to your Google Ads API, allowing you to send purchase conversions to Google Ads.

4. Create compatible conversion action in Google Ads

To do so, open Tools - Conversions in Google Ads. Click New Conversion Action - Import - Other data sources or CRMs - Track conversions from clicks. Enter desired conversion and attribution parameters and create conversion.

5. Send Able events as Google Ads Conversion Actions

Select the new Google Ads credential, and choose ‘Purchase’ event type. Able will display a list of Google Ads Customers your Google account has access to manage. Choose the one that has the Conversion Action that has been created in Google Ads Manager in the first step.

Press ‘Save’ button to save settings. Able Customer Data Platform will start sending all purchases it attributed to Google Ads clicks to Google Ads API.

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Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

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