Alternative to Supermetrics - Able Customer Data Platform

Why so many marketers choose Able as an alternative to Supermetrics?

Here are some of the key differences to consider when looking for an alternative to Supermetrics.

All data integration tools make similar promises: collecting marketing data from different sources. What makes Able different is the technology underneath the marketing speak.

Both Able and Supermetrics send customer data to data warehouses. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events from other platforms.

Instead of relying solely on third-party data, Able comes with its own first-party tracking that ensures that source of each website visitor is recorded and associated with customer details as soon as as a lead or sign-up form is completed.

It then uses one of its many marketing data integrations to enrich website tracking data with conversions that occur in back-office platforms to build a 360-degree view of customers' journeys. Collected data are available in Able Dashboard and can be sent to Google BigQuery data warehouse for analysis.

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You should choose Able if:

you prefer an attribution solution with transparent pricing;
you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;
you'd like to increase return on ad spend by leveraging Facebook (Meta) Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API.

Quick comparison guide

	Supermetrics	Able CDP
Price	Bespoke pricing based on product features being used	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Not available	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Built-in	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	?	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	BigQuery, Redshift, other data warehouses and BI tools	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at Supermetrics website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Supermetrics alternative?

Simplify Data Warehouse Setup

Able automatically transforms all data into a common schema that is easy to analyze and report on, allowing to understand touchpoints and uncover insights.

It also sends back-end conversions to Google Analytics and ad platforms ensuring that each conversion is correctly attributed and recognized throughout the marketing software stack you're using.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

While supermetrics integrations were built from a data processing perspective, Able has been designed by having marketer needs in mind, ensuring it not only collects first-party data ready for analysis, but also performs attribution compatible with third-party ad platforms.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf

Choose Able over Supermetrics