Alternative to AnyTrack - Able Customer Data Platform

Why so many marketers choose Able as an alternative to AnyTrack?

Here are some of the key differences to consider when looking for an alternative to AnyTrack.

All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.

Both Able and AnyTrack help to connect sales with marketing spending. But Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Google Ads, rather than merely reporting ROI for campaigns. AnyTrack only allow data on numerous landing pages for customers who pay an increased monthly fee.

Both Able and AnyTrack track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events.

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You should choose Able if:

you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;
you want an easy-to-implement, no expert necessary, integration for your software and marketing platforms you may be using;
you'd like to leverage ready-to-use solutions for specific tasks and industries;
you'd like to own your first-party customer data and integrate with third-party marketing services to build effective marketing funnel.

Quick comparison guide

	AnyTrack	Able CDP
Price	$50/month for up to 50K sessions, $300/month for 500K-3M sessions	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Google Ads, Facebook, TikTok, Taboola. Only one is included on a cheaper plan	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	?	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Not available	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	?	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Not available	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at AnyTrack website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a AnyTrack alternative?

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

AnyTrack tracks events and leads purely from the tracking standpoint, displaying the data in aggregated reports.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Use Out-of-the-Box or Customize

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf

Choose Able over AnyTrack