Alternative to HubSpot - Able Customer Data Platform

Why so many marketers choose Able as an alternative to HubSpot?

Here are some of the key differences to consider when looking for an alternative to HubSpot.

HubSpot is a great marketing software but it isn't focused on attribution.

‍These are some of the HubSpot attribution disadvantages that can be detrimental to your business:

Simplification that Leads to Data Loss: HubSpot's 'Original Source' tracking may seem simple, but it only functions with HubSpot lead forms, HubSpot deals, and HubSpot built-in reports. Able CDP tracking and attribution, however, allow you to use any forms, integrate data with third-party CRMs and marketing automation solutions, and send conversions to Google Analytics, Google Ads, and Facebook (Meta) Ads.
Limited Ad Platform Integrations: HubSpot's integrations with Facebook (Meta) Conversions API and other ad platforms' APIs rely on CRM data. Able CDP sends conversions to ad platforms such as Facebook (Meta) Ads and Google Ads, attributed to precise click identifiers. This allows you to recognize more conversions and employ better audience optimization to increase ROI.
Cost: As your business grows and requires more leads and features, HubSpot's costs rapidly increase. Able can be used alongside HubSpot to send HubSpot conversions to Google Analytics, Google Ads, and Facebook Ads. Many of our customers use Able for marketing attribution and enjoy the freedom to choose a lead form with the best design and user experience, a CRM that suits their business needs, and a marketing automation service that doesn't come with an exorbitant price.

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You should choose Able if:

you'd like to choose your marketing stack freely and enjoy the flexibility of built-in API integrations, being able to attribute purchases to marketing sources regardless of where they happen, and what lead forms are used;
you'd like to increase return on ad spend by leveraging Facebook (Meta) Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
you prefer an attribution solution with transparent pricing.

Quick comparison guide

	HubSpot	Able CDP
Price	Starts at £18/mo/seat for up to 1000 contacts	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Some, only sends CRM data and browser details	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web, call tracking	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Built-in, based on CRM conversions only	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	?	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Only CRM and reporting data, excluding raw event tracking data	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at HubSpot website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a HubSpot alternative?

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Stop paying for HubSpot features you don't need and enjoy marketing attribution at an affordable price.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

This functionality is limited in all-in-one marketing analytics software such as HubSpot, which relies on CRM data instead of sharing raw conversion data with ad platforms.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
CFO, Co-Founder of Aluvii

Choose Able over HubSpot