Alternative to Littledata - Able Customer Data Platform

Why so many marketers choose Able as an alternative to Littledata?

Here are some of the key differences to consider when looking for an alternative to Littledata.

All tracking and attribution tools make similar promises: tracking customers and getting actionable insights from analytics. What makes Able different is the technology underneath the marketing speak.

Both Able and Littledata attribute sales to marketing activity. But Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic lookalike audience optimization offered by Google Ads rather than merely reporting ROI for campaigns.

Both Able and Littledata track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey and integrate with marketing services without having to purchase third-party customer data platform.

Littledata's platform is focused solely on e-commerce companies, whereas Able provides solutions for B2B and SaaS businesses in addition to e-commerce, allowing for a greater scope of analysis. Able also offers more integrations that Littledata does not, including Google Ads API, WooCommerce, and BigQuery, among others.

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You should choose Able if:

you'd like to own your first-party customer data and integrate with third-party marketing services to build effective marketing funnel;
you'd like to increase return on ad spend by leveraging Facebook (Meta) Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
you prefer an attribution solution with transparent pricing.

Quick comparison guide

	Littledata	Able CDP
Price	Starts at $99/mo with one destination included for up to 1,500 orders, $169 with multiple	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Google Ads, Meta, TikTok and Pinterest	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	?	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Via ad platform reporting only	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	For offline/server-side conversions only	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Not available	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at Littledata website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Littledata alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

This functionality isn't available in all-in-one marketing analytics software such as Littledata, which calculates ROI internally instead of sharing raw conversion data with ad platforms.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf