Alternative to Segment - Able Customer Data Platform

Why so many marketers choose Able as an alternative to Segment?

Here are some of the key differences to consider when looking for an alternative to Segment.

All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses. ‍ In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customized with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects. This makes Able CDP an excellent Segment alternative both when you’re just starting to grow and want a no-code solution that is easy to implement, as well as when reaching a stage where you’d like an ability to add custom code to a customer data platform.

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You should choose Able if:

you'd like to use a customer data platform that doesn't require developers and continuous expert maintenance;
you'd like to leverage ready-to-use solutions for specific tasks and industries;
you prefer an attribution solution that doesn't cost an arm and a leg once you're past the free tier limit.

Quick comparison guide

	Segment	Able CDP
Price	Bespoke pricing, value-based	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	All major ad platforms are supported	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web, third-party data sources	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Not available	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	?	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	BigQuery, Redshift and other major data warehouses	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at Segment website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Segment alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Able CDP offers ready to use attribution and marketing integrations that don't require understanding what parameters needs to be tracked and sent to each ad platform.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Many built-in Segment integrations require custom coding or complex configuration and use of Segment Data Warehouse and SQL to track the entire funnel.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
CFO, Co-Founder of Aluvii

Choose Able over Segment