Alternative to Wicked Reports - Able Customer Data Platform

Why so many marketers choose Able as an alternative to Wicked Reports?

Here are some of the key differences to consider when looking for an alternative to Wicked Reports.

All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.

Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events.

Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns. Wicked Reports only allow inbound and outbound API data for customers who pay an increased monthly fee, and does not include Google Ads API.

User feedback indicates that Wicked Reports' limitation in API integrations makes some key information inaccessible, such as seeing the date of a customer's first and last click, something which Able CDP shows in our platform.

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You should choose Able if:

you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;
you'd like to increase return on ad spend by leveraging Facebook (Meta) Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
you prefer an attribution solution with transparent pricing.

Quick comparison guide

	Wicked Reports	Able CDP
Price	Value-based, starts at $250	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Only compatible with a subset of conversion sources, doesn't specify what information is sent	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web, call tracking	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Built-in	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	Not available	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Not available	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at Wicked Reports website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Wicked Reports alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

While this functionality is advertised in Wicked Reports, it's implemented there using customer personal information instead of tracked customer identifiers. This can lead to the loss of up to 30% conversions since the user's data in your CRM (for example, an email or a phone number) may not match with personal data of the customer Facebook or another ad platform stores.

Using a conversions API integration without tracking leads to a massive negative impact on ad platform delivery optimization as its machine learning doesn't get true picture of who purchases and who doesn't. Able Customer Data Platform solves this problem out of the box.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Wicked Reports tracks events and leads purely from the tracking standpoint, displaying the data in aggregated reports. Wicked Reports doesn't generate customer profiles and doesn't let you to see and analyze individual customer journeys in detail.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

To set up Wicked Reports, you'll need to implement a dedicated Wicked Tagging system, and Wicked Reports will run only after all links have been updated. Wicked Reports users have acknowledged the learning curve required to know the platform, as well as the fact that it's expensive for many businesses.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Stop paying for features you don't need, tricky setting up or ongoing consulting on siloed reports and ill-conceived interface.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf

Choose Able over Wicked Reports