Connect Kajabi and Facebook

Kajabi is a business platform for serious entrepreneurs, experts, and influencers. Facebook is one of the most widely used platforms for advertising, which businesses use Businesses commonly use Facebook to grow their audience and further develop their brand, either through Facebook pages or ads.  Without a Facebook Conversions API integration, customers who first interact with a brand on Facebook often may not be recognized when they purchase a product. Both platforms keep a rich set of data, but without integration, such as from Able CDP, a very low percentage of the purchases will be shown in reports as being attributed to Facebook.
Here are some reasons why conversion tracking built into Facebook Pixel (Meta Pixel) and Facebook Conversions API Gateway are not enough for Kajabi funnels:

1. Many Kajabi purchases are made after sign-up and tracking cookies set by Facebook Pixel on ad click are not available in browser cookies anymore.
2. Even when purchases are made entirely online, it's not uncommon for a portion of sales made through ads to be unattributable to campaigns. This is due to users using multiple devices, ad blocker plugins, and client-side tracking generally not being reliable.
3. Sending conversions to Facebook Conversions API including identifier assigned by Facebook to a user and customer match parameters solves IOS reporting problems by sending more data, allowing it to model conversions from anonymized IOS clicks.
4. Facebook Conversions API deduplication parameter makes Facebook to ignore the event sent to Conversions API altogether when a corresponding Pixel event is available, even if Conversions API event has more customer data.
5. These missing sales from Facebook that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed in Kajabi.

Combining browser and server-side tracking to report conversions via the server-to-server Facebook Conversions API integration solves these problems. Attributing server-side conversions to the original click id and sending together with customer details via a server-to-server Facebook Conversion API integration is required to report all of them.

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Able Customer Data Platform is the ultimate Kajabi and Facebook integration.

It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Kajabi and Facebook.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.

All of this without coding and complex manual set-up of the connection between Kajabi and Google Ads. Able already knows how to connect marketing data between Kajabi and Facebook.

Able tracks Kajabi lead forms as well as purchases by receiving web hooks from Kajabi and attributing purchases to the original visitor tracked by Able, allowing it to send purchase conversions to Google Analytics and ad platforms such as Google Ads.

Able Customer Data Platform combines browser and back-end tracking to:

1. store Facebook Click id, including the original ad click id (fbclid), when available, as well as browser id (fbp).
2. attribute successful payments to the Facebook click ids and send conversion to Kajabi with additional customer match parameters.
3. send Advanced Match Parameters. Customer email, phone, name and address help Facebook to attribute sales when a click id parameter isn't available or is inconclusive
   

Step 1. Sign up for a free account

Complete the sign up form to get an Able trial account set up instantly. No credit card required.

Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website.

This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

‍Step 4. Connect Able to Kajabi

To track customer details and associate Kajabi customers with the visitor details, install tracking code generated using the "Code" section in Formsable dashboard. This code will track Kajabi form submissions.

To set up sending of completed purchases from Kajabi to Able, add the following Purchase Webhook URL in Kajabi settings under Settings - Checkout: https://7ibt78j0ja.execute-api.eu-west-2.amazonaws.com/Prod/kajabi-webhook/%%FUNNEL_MARK%%, where %%FUNNEL_MARK%% - unique identifier of your funnel.

Able will now receive webhooks from Kajabi, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.

Note. Kajabi webhook for the Purchase events doesn't include the Purchase details. Able overcomes this limitation by including a workaround that captures the amount when a purchase started as an InitiateCheckout event and applying purchase details from it when the purchase is completed on the Kajabi back-end. If Able Customer history doesn't contain InitiateCheckouts events, please verify that the visitor tracking code has been generated using the "Code" tab in the Able CDP dashboard is displayed on pages with Kajabi order forms.

Step 5. Connect Able to Facebook

1. Set up Facebook Events Manager

1. Open Facebook Events Manager.
2. If you have existing Pixel of an Offline Events Set that you'd like to use, open it.
3. Go to the Settings tab and click Generate access token.

For more granular permissions setup, you could also create System Users and Tokens in Facebook Business Settings manually.

2. Add Access Token to Able

Paste the access token you've created in the previous step and save it. Leave refresh token empty.

3. Enable Outbound Integration

Select the credential you've just created and Purchase event type.

If the token you're using has 'Manage Ad account' permission, Able will display list of Ad Account, which allows to select ad account and pixel you'd like to use from the list.

Otherwise, copy a Pixel or Offline Event Set Id from Facebook Events Manager and paste into the Adspixel or Offline Event Set field respectively:

Enabled for the following event types:

Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

Discover SaaS conversion funnel tracking best practices.