Connect Stripe and TikTok

Stripe is a powerful payment processing SaaS platform. TikTok is a short-length video sharing platform, which many brands utilise for advertising. Both platforms keep a rich set of data, but without integration, such as from Able CDP, a very low percentage of the purchases will be shown in reports as being attributed to TikTok.

1. Stripe customer data without proper first-party attribution doesn’t allow you to leverage the reporting capabilities of other reporting tools you may be using, such as GoogleAnalytics.
2. You can't use TikTok Events API by utilizing only back-end data (such as customer name, phone and e-mail) or front-end data(such as browser id) efficiently. It will work, but it would only be able to match about 30% of transactions.
3. These missing sales from TikTok that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed to a customer in Stripe.

Combining browser and server-side tracking to report conversions via the server-to-server integration solves these problems.

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Able Customer Data Platform is the ultimate Stripe and TikTok integration.

It introduces first-party tracking and first-touch attribution based on the concept of a Customer. Customer associates Events that happen on website, in CRM or offline by associating these Events using Customer Keys. Customer Keys are Customer attributes that uniquely identify a customer across events and devices. The most common ones are email and phone.

It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Stripe and TikTok.

Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.

This allows you to attribute 99%of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

All of this happens in Able Customer Data Platform automatically, provided Able is used to track TikTok conversions and leads.

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Able makes it easy to know which leads and TikTok visitors convert to paying Stripe customers. It allows you to report on actual Stripe revenue rather than conversions to leads, attributing all subsequent Stripe revenue to the original TikTok visitor and campaign — even if it occurs weeks after the initial visit.

Able tracks Stripe subscriptions and payments by processing web hooks from Stripe and attributing them to the original visitor on TikTok tracked by Able.

Able CDP combines browser and back-end tracking to:

1. store TikTok Click id, including the original ad click id (ttclid), when available, as well as browser id.
2. attribute successful payments to the Facebook click ids and send conversion to Stripe with additional customer match parameters.
3. send Advanced Match Parameters. Customer email, phone, name and address help TikTok to attribute sales when a click id parameter isn't available or is inconclusive
   

‍Step 1. Sign up for a free account

Complete the sign up form to get instant access to your Able trial account for free.

‍Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website. The tracking code is necessary to allow Able to link Stripe and Facebook to ensure all conversions data is transferred successfully.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

‍Step 4. Connect Able to Stripe

To send Purchase events from Stripe to Able:

1. Open Stripe Webhook Dashboard
2. Add Webhook Endpoint https://app.ablecdp.com/api/properties/10/webhooks/stripe (where 10 is the id of your Able CDP Funnel) and enable the 'invoice.paid' event

Able CDP will now receive webhooks from Stripe, automatically attributing Purchases by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.

In Able CDP, there are subsequent instructions for how to similarly set up tracking for one-off payments, start and cancellation of subscriptions, and refunds.

Step 5. Connect Able to TikTok

Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.

1. First, Set up ttclid

1. Tiktok Click IDs or ttclid are tracking parameters that are attached to your ad's landing page URLs. When a Tiktok user clicks on an ad and land on your website, a unique ttclid is created and appended to the URL. Tiktok Click IDs helps you to match users and attribute event to your TikTok ads accurately. It is strongly encouraged to set up ttclid to improve your ads performance.
2. Step 1: Append the CLICKID macro to campaign URL
3. Add ttclid=__CLICKID__ to the end of your url and insert it in the Ad Group-> Ad Details-> URL in TikTok Ads Manager

2. Generate an Access Token

The TikTok Ads Manager account Admin or Operator can generate an access token directly under the pixel Settings tab.

Steps:

1. In TikTok Ads Manager, navigate to Assets > Events, and click Manage in the Web Events section.
2. Find the pixel object that you want to use for reporting events, and click its name to view its settings. If you need to create a new pixel object, remember to select Manually install pixel code and Developer Mode.
3. In the Settings tab, click Generate Access Token. The token will be generated immediately. You can then copy the access token and save it in Able:

3. Enable Outbound Integration With TikTok

Select event to send to TikTok and enter the Pixel ID that should be used with this event. You could find the Pixel ID by logging in your TikTok ads manager account and navigate to Assets->Event->Website Pixel. Copy the ID displayed.

Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

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