Connect Teachable and TikTok

Teachable is an online knowledge-sharing platform where individuals can create courses or coaching businesses to share their knowledge. TikTok is a short-length video sharing platform, which many brands utilise for advertising. Both platforms keep a rich set of data, but without integration, such as from Able CDP, a very low percentage of the purchases on Teachable will be shown in reports as being attributed to TikTok.

Here are some reasons why conversion tracking built into TikTok is not enough:

1. You can't use TikTok Events API by utilizing only back-end data (such as customer name, phone and e-mail) or front-end data (such as browser id) efficiently. It will work, but it would only be able to match about 30% of transactions.
2. IOS traffic lacks click identifiers. Sending conversions to TikTok Events API including device identifiers and customer match parameters solves IOS reporting problems by sending more data, allowing it to model conversions from anonymized IOS clicks.
3. These missing sales from TikTok that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed to a customer in Teachable.

Combining browser and server-side tracking to report conversions via the server-to-server TikTok Events API integration solves these problems.

Able Customer Data Platform is the ultimate Teachable and TikTok integration.

It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Teachable and TikTok.

Able supports sending of conversions to TikTok Events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between Teachable and TikTok. Able already knows how to connect marketing data between Teachable and TikTok.

Able makes it easy to report on actual Teachable revenue rather than conversions to leads, attributing all subsequent Teachable revenue to the original visitor and campaign - even if it occurs weeks after the initial visit.

Able CDP combines browser and back-end tracking to:

1. store TikTok Click id, including the original ad click id (ttclid), when available, as well as browser id.
2. attribute successful payments to the TikTok click ids and send conversion to Kajabi with additional customer match parameters.
3. send Advanced Match Parameters. Customer email, phone, name and address help Teachable to attribute sales to TikTok when a click id parameter isn't available or is inconclusive

Able tracks Teachable orders on the 'thank you' page, recording order details and associating customer with the marketing source, attributing all following purchases to the original visitor tracked by Able, allowing it to send purchase conversions to Google Analytics.

Step 1. Sign up for a free account

Complete the sign up form to get an Able trial account set up instantly. No credit card required.

Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website.

This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

‍Step 4. Connect Able to Teachable

Able tracks Teachable orders on the 'thank you' page, recording order details and associating customer with the marketing source, attributing all following purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.

Enable Thank You Page Tracking Code

Enable tracking code to start tracking Teachable purchases.

Step 5. Connect Able to TikTok

Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.

1. First, Set up ttclid

1. Tiktok Click IDs or ttclid are tracking parameters that are attached to your ad's landing page URLs. When a Tiktok user clicks on an ad and land on your website, a unique ttclid is created and appended to the URL. Tiktok Click IDs helps you to match users and attribute event to your TikTok ads accurately. It is strongly encouraged to set up ttclid to improve your ads performance.
2. Step 1: Append the CLICKID macro to campaign URL
3. Add ttclid=__CLICKID__ to the end of your url and insert it in the Ad Group-> Ad Details-> URL in TikTok Ads Manager

2. Generate an Access Token

The TikTok Ads Manager account Admin or Operator can generate an access token directly under the pixel Settings tab.

Steps:

1. In TikTok Ads Manager, navigate to Assets > Events, and click Manage in the Web Events section.
2. Find the pixel object that you want to use for reporting events, and click its name to view its settings. If you need to create a new pixel object, remember to select Manually install pixel code and Developer Mode.
3. In the Settings tab, click Generate Access Token. The token will be generated immediately. You can then copy the access token and save it in Able:

3. Enable Outbound Integration With TikTok

Select event to send to TikTok and enter the Pixel ID that should be used with this event. You could find the Pixel ID by logging in your TikTok ads manager account and navigate to Assets->Event->Website Pixel. Copy the ID displayed.

Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

E-Commerce Conversion Funnel Tracking
Able CDP helps to track modern multiple step e-commerce funnels where customers interact with multiple services prior to eventually making a purchase, resolving issues with incorrect Google Analytics attribution and conversions missing from Google Ads and Facebook Ads reports.

Send Purchases to Google Ads

Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.

Send Purchases to Facebook Conversions API

Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Able solves this problem with its Facebook Conversions API integration.

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