Scoro Lead Source Tracking
Add Marketing Lead Source to Scoro with Able CDP first-party tracking and attribution
Add Marketing Lead Source to Scoro with Able CDP first-party tracking and attribution
Scoro is an end-to-end work management software. Tracking online marketing sources in Scoro CRM enables understanding of how customers buy and how segments perform across campaigns. Attributing sales to leads and leads to marketing sources allows accurately to track end to end marketing campaigns and understand ROAS.
Able sends leads along with attribution details to Scoro. This allows to see the source of each lead and every closed deal in Salesforce and report ROI without having to use third-party apps.
Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Able then begins to build a customer profile by tracking all website activity and, most importantly, lead and signup form submissions, as well as recording personal information such as e-mai, phone, and proprietary customer identifiers. In this way, Able CDP can connect every closed won deal in Scoro to the original customer source, implement first-touch attribution, and understand what marketing activities led to every customer and every dollar of revenue.
Able Customer Data Platform uses its customer tracking data to attribute all subsequent revenue ( Purchases ) and other conversions to the original source. Revenue can be sent to Able CDP via Scoro integration, so that closed won deals can be tracked in the CRM and automatically attributed to the original website visits automatically. Able CDP then attributes each Purchase event to the original visitor and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API, etc. This is the most popular solution because it allows to leverage the reporting capabilities of the reporting tools. Proper first touch attribution, as implemented by CDP, allows to capture up to 24 months of LTV data attributed to the original campaign in Google Analytics.
Accurately measure conversions to paying customers and the actual ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution
…or browse many more in our integrations catalog
Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, linking website activity with Scoro contacts and sales to build a complete journey of each customer across website and back-office tools.
Attribute all Scoro closed won deals made by the same customer to the past lead and visitor activity automatically and sent to reporting and conversion APIs throughout entire customer lifecycle, no matter how long.
Skip complex manual set-up of the connection between Scoro and other software in your funnel.
Sign up for a free trial account
Install Able CDP tracking code on the website
Connect Able with Scoro to send attributed leads there
Set up Able to send Scoro closed won deals to Google Analytics and ad platforms such as Facebook Ads
Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.
In addition to sending attribution details such as UTM parameters, referrer URL and landing page URL to Scoro, Able supports retrieving successful quotes from Scoro, attributing them to website visitors that produced leads and sending Purchase conversions to marketing APIs such as Google Analytics, Facebook Ads Conversion API and Google Ads API.
Extend form Leads with additional attribution details such as UTM parameters, referrer URL, landing page URL and Google Analytics Click Id and send them to Scoro as Companies and Contacts.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”
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