Alternative to Cometly - Able Customer Data Platform

Why so many marketers choose Able as an alternative to Cometly?

Here are some of the key differences to consider when looking for an alternative to Cometly.

All tracking and attribution tools make similar promises: tracking customers, understanding which ads drive sales, and calculating profitability. What sets Able apart is its underlying technology that goes beyond marketing pitch.

While both Able and Cometly assist in connecting sales with marketing spending, Able includes integrations with the Meta Conversions API, Google Ads API and other ad platforms. This allows Able to send data directly to the ad platforms server-side, enabling powerful automatic audience optimization offered by Meta Ads and Google Ads, rather than merely reporting ROI for campaigns.

While both platforms track customer activity, Able functions as a customer data platform, which enables it to construct a comprehensive view of the customer journey instead of just collecting isolated events.

Both Able and Cometly offer similar reporting capabilities. However, Able stands out by its ability to transmit collected data, as well as conversion data received from ad platforms, into data warehouses. This allows for unlimited reporting capabilities and advanced Return on Advertising Spend (RoAS) modeling.

Cometly requires a time investment for attending pre-sales calls, sales pitches and non-refundable subscription fee before the setup can commence, making prospective customers reluctant to abandon the process regardless of the product’s actual value. In contrast, Able is confident in its service and offers transparent pricing along with a free trial featuring instant account setup, while providing support as needed.

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You should choose Able if:

you'd like to choose your marketing stack freely and enjoy the flexibility of built-in API integrations, being able to attribute purchases to marketing sources regardless of where they happen, and what lead forms are used;
you'd like to increase return on ad spend by leveraging Facebook (Meta) Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
you prefer an attribution solution with transparent pricing;
you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy.

Quick comparison guide

	Cometly	Able CDP
Price	Starts at $500 per month	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Yes	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Built-in	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	Not available	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Manual export of summary reports to Excel only	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at Cometly website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Cometly alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Simplify Data Warehouse Setup

Able automatically transforms all data into a common schema that is easy to analyze and report on, allowing to understand touchpoints and uncover insights.

It also sends back-end conversions to Google Analytics and ad platforms ensuring that each conversion is correctly attributed and recognized throughout the marketing software stack you're using.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf

Choose Able over Cometly