Alternative to TrueROAS - Able Customer Data Platform

Why so many marketers choose Able as an alternative to TrueROAS?

Here are some of the key differences to consider when looking for an alternative to TrueROAS.

All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.

Both Able and TrueROAS help to connect sales with marketing spending. But Able's approach is focused on Meta Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Meta and Google Ads, rather than merely reporting ROI for campaigns
Both Able and TrueROAS track e-commerce conversions. But Able is also capable of correlating e-commerce purchases with previous visits to standalone landing pages and third-party lead forms.
Both Able and TrueROAS offer reporting capabilities. But Able is also capable of sending data that it collects, as well as conversion data it receives from e-commerce platforms into data warehouses, allowing unlimited reporting capabilities and advanced RoAS modelling.

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You should choose Able if:

you'd like to increase return on ad spend by leveraging Facebook (Meta) Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
you'd like to choose your marketing stack freely and enjoy the flexibility of built-in API integrations, being able to attribute purchases to marketing sources regardless of where they happen, and what lead forms are used.

Quick comparison guide

	TrueROAS	Able CDP
Price	Value-based, start from $129/mo above $10,000 monthly revenue, increasing to $899 and higher	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Not supported	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web only	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Built-in only	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	Not available	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Not available	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at TrueROAS website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a TrueROAS alternative?

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Simplify Data Warehouse Setup

Able automatically transforms all data into a common schema that is easy to analyze and report on, allowing to understand touchpoints and uncover insights.

It also sends back-end conversions to Google Analytics and ad platforms ensuring that each conversion is correctly attributed and recognized throughout the marketing software stack you're using.

Use Out-of-the-Box or Customize

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf

Choose Able over TrueROAS