TikTok Server-Side Tracking

Maximize TikTok attribution by using #1 server-side tracking

Try Able's Server-Side Tracking for Free

Able CDP server-side tracking supplies TikTok Events API with a full set of attribution parameters such as click id and customer details using its revolutionary server-side tracking implementation that doesn't rely on them being stored in cookies.

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Real server-side tracking

Instead of relaying conversions from browser tracking tags through a server, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.

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Unparalleled attribution quality

Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.

Boost your TikTok ad performance with Able CDP's Server-Side Tracking

In the face of increasing privacy controls and limitations on cookie-based tracking, advertisers struggle to accurately attribute conversions on TikTok.

Able Customer Data Platform offers a solution. Our platform seamlessly integrates with TikTok Events API, enabling you to attribute more conversions than with other Events API integrations.

Unlike other solutions for TikTok server-side tracking, Able CDP combines client-side and server-side tracking data to send rich, first-party attribution data to TikTok Ads through server-side tracking. By leveraging Able CDP server-side tracking, you can:

  • Overcome tracking and attribution challenges: Ensure accurate attribution of conversions in TikTok Ads, even in the face of browser cookie restrictions and IOS limitations.
  • Merge browser and server-side data: Able CDP combines in-browser identifiers (ttclid) with back-end customer details (email, name, address), sending a single, comprehensive event to TikTok Events API. This allows TikTok to use all available data for attribution, overcoming the limitations of deduplication.
  • Ensure precise attribution of conversions in TikTok Ads: We ensure that your attribution settings are compatible with TikTok's conversion modeling, enabling exceptionally accurate attribution of IOS transactions and maximizing the visibility of your conversions.
  • Complement TikTok Pixel: Server-side tracking through Able CDP works hand-in-hand with the TikTok Pixel, providing a more complete view of customer interactions for better targeting and performance analysis.

Don't let tracking limitations hold back your TikTok ad performance. With Able CDP's server-side tracking integration, you can unlock the full potential of TikTok Events API, achieve accurate attribution, and optimize your campaigns for success.

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How Able consolidates API and client-side tracking data

Able tracks customers from their first website visit and associates UTM parameters, ad click IDs, and browser identifiers with customer details from lead and sign-up forms. It combines this data with server-side information to record conversions without relying on cookies and pixels. Able CDP's unique approach ensures that you have the most accurate and complete picture of your customers, allowing for better targeting and personalization of your marketing campaigns.

Client-side pixel tracking has long been a staple in monitoring user behavior and engagement on websites. However, it faces limitations due to privacy restrictions, cookie blocking, and user consent management. To address these challenges, we've developed a solution that incorporates server-side integrations, which captures key conversion data on the server-side, bypassing the limitations of browser-based tracking and providing a more reliable method for tracking user interactions and attributing conversions

The true innovation of Able CDP lies in its Conversions API integrations, which connect directly with ad platforms like Facebook Ads and Google Ads via server-to-server communication. This approach offers a comprehensive view of customer interactions, both online and offline, without relying on browser-based tracking or user consent.

Experience the future of data-driven marketing with Able CDP, a platform designed to deliver unparalleled insights and empower businesses to make informed decisions.

How Able CDP's server-side API integrations differ from server-side Google Tag Manager (GTM) and CAPI Gateway?

Solutions like server-side Google Tag Manager and Meta CAPI Gateway implement 'server-side tagging'. Their data collection relies entirely on tracking code running in the user's browser, which then sends event data to a server container. This container runs a virtualized browser instance that executes the ad platform and analytics tracking tags—hence the name 'server-side tagging'.

The primary advantage of server-side tracking tags over client-side tagging is that they are marginally less vulnerable to privacy restrictions and ad blockers. However, like client-side tagging, server-side pixels still require some form of user interaction with a website or application to trigger an event. Server-side Google Tag Manager and CAPI Gateway can only send as much information to the ad platform as they receive from the browser.

In comparison, server-side tracking by Able uses server-to-server communication to receive conversion data directly from your e-commerce platform, payment system, CRM, or application to ad platforms like Meta (Facebook) Ads and Google Ads. This method offers a more comprehensive view of customer interactions, including both online and 'offline' events, without relying on browser-based tracking or cookie consent.

Able CDP's server-side tracking and API integrations work alongside both client-side and server-side pixel tracking to provide a complete and accurate solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, allowing you to optimize your campaigns and achieve better results.

Unlock your potential for growth and success. Try Able CDP for free and discover the difference Able CDP can make for your marketing efforts.

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Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.

1.

Sign up for an Able CDP account

Instant setup, no credit card required.

2.

Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.

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Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.

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Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf
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