WooCommerce Conversion Tracking
Attribute each purchase and report conversions in ad platforms and Google Analytics correctly
Attribute each purchase and report conversions in ad platforms and Google Analytics correctly
WooCommerce is a popular e-commerce platform used alongside WordPress. While it has built-in tracking solutions and a number of third-party plugins, they often aren't sufficient to track sources of all conversions. Able Customer Data Platform solves WooCommerce conversion tracking and attribution by collecting complete journeys of customers and attributing each purchase to the original website visitor.
Able tracks each WooCommerce purchase from the start of checkout to payment. It combines browser tracking with server-side integrations to collect precise data about journey of each customer and sends attributed conversions to ad platforms and Google Analytics.
The existing Facebook for WooCommerce plugin is widely criticized as being complex and time-consuming to implement with little benefit added when the integration is complete. Despite what it claims, many users experience issues with syncing data between the platforms.
Able CDP can help with this. Able already knows how to send data across platforms using existing integrations, through connecting to Facebook Conversions API and receiving webhooks from WooCommerce.
Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Source of each customer is tracked when a sign up form is completed. Revenue can then be sent to Able CDP using a Stripe webhook. Able CDP then attributes each Purchase event to the original visitor and sends WooCommerce Purchase events to analytics platforms, such as Google Analytics or DataStudio.
Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions
Solve reporting and optimize ads in Google Ads by sending conversions to the Google API server-side even for IOS clicks without GCLIDs and offline conversions
Accurately measure conversions to paying customers and the actual ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution
Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
…or browse many more in our integrations catalog
Able CDP combines browser tracking with server-side API integrations, linking website activity with back-end purchases to build a complete journey of each customer across website, WooCommerce and other platforms used in the funnel.
Attribute all completed WooCommerce purchase conversions to the original website visit and send to reporting and conversion APIs throughout entire customer lifecycle, no matter how long.
Skip complex manual set-up of the connection between WooCommerce and other software in your funnel.
Sign up for a free trial account
Install Able tracking code on the website
Connect Able to WooCommerce to receive webhook notifications about completed purchases
Set up Able to send WooCommerce purchase conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads Conversions API
Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.
Able tracks WooCommerce order forms as well as purchases by receiving web hooks from WooCommerce and attributing purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”
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