Track conversions in Google Ads, attributing them to precise click identifiers. Able’s Google Ads integration automates conversion attribution across all identifier types—`gclid`, `gbraid`, `wbraid`—and supports diverse data sources, including offline conversions and recurring payments.

How Able tracks Calendly conversions in Google Ads?

Able uses a special blend of browser tracking and server-side tracking to ensure as many conversions as possible are attributed.

Customer
visitor source
email or phone
gclid
gbraid
wbraid

1. Track Google Ads user identifiers and customer identifiers used by Calendly

Able Customer Data Platform:

Records Google Ads click ID (gclid, gbraid or wbraid) on each ad click

Associates them with customer email or phone entered in a Calendly booking form

Calendly Booking
customer email
customer phone
paid amount (if present)

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Customer
visitor source
email or phone
gclid
gbraid
wbraid

2. Attribute Calendly conversions to Google Ads users and clicks

Calendly sends scheduled booking details, as well as paid appointments to Able server-side.

Able's server-side tracking attributes Calendly conversions to previously stored Google Ads click identifiers.

Google Ads Event
→ gclid
→ gbraid
→ wbraid
customer email
customer phone
paid amount (if present)

3. Connect Calendly conversions with Google Ads API

Google Ads receives server-side conversions from Able and correctly attributes them to the source using attribution parameters provided by Able.

Able always sends Google Ads the exact click ID (gclid, gbraid or wbraid) recorded on the initial visit (or on a remarketing click), ensuring that Google Ads knows precisely, which user to attribute the conversion to. When a click identifier isn't known, enhanced customer match parameters such as email or phone are sent as a fallback mechanism.

Solve Tracking and Attribution Today

Sign up for a free trial account. Instant account activation; no credit card required
Install Able CDP tracking code on the website. Able CDP automatically recognizes and tracks common lead and sign-up forms
Connect Able to your e-commerce platform, payment system or send conversions using its REST API. Get real server-side tracking in seconds
Connect Able to ad platforms such as Facebook Ads and Google Ads, as well as Google Analytics for reporting

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Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

How Able consolidates API and client-side tracking data

Able tracks customers from their first website visit and associates UTM parameters, ad click IDs, and browser identifiers with customer details from lead and sign-up forms. It combines this data with server-side information to record conversions without relying on cookies and pixels. Able CDP's unique approach ensures that you have the most accurate and complete picture of your customers, allowing for better targeting and personalization of your marketing campaigns.

Client-side pixel tracking has long been a staple in monitoring user behavior and engagement on websites. However, it faces limitations due to privacy restrictions, cookie blocking, and user consent management. To address these challenges, we've developed a solution that incorporates server-side integrations, which captures key conversion data on the server-side, bypassing the limitations of browser-based tracking and providing a more reliable method for tracking user interactions and attributing conversions

The true innovation of Able CDP lies in its Conversions API integrations, which connect directly with ad platforms like Facebook Ads and Google Ads via server-to-server communication. This approach offers a comprehensive view of customer interactions, both online and offline, without relying on browser-based tracking or user consent.

Experience the future of data-driven marketing with Able CDP, a platform designed to deliver unparalleled insights and empower businesses to make informed decisions.

How Able CDP's server-side API integrations differ from server-side Google Tag Manager (GTM) and CAPI Gateway?

Solutions like server-side Google Tag Manager and Meta CAPI Gateway implement 'server-side tagging'. Their data collection relies entirely on tracking code running in the user's browser, which then sends event data to a server container. This container runs a virtualized browser instance that executes the ad platform and analytics tracking tags—hence the name 'server-side tagging'.

The primary advantage of server-side tracking tags over client-side tagging is that they are marginally less vulnerable to privacy restrictions and ad blockers. However, like client-side tagging, server-side pixels still require some form of user interaction with a website or application to trigger an event. Server-side Google Tag Manager and CAPI Gateway can only send as much information to the ad platform as they receive from the browser.

In comparison, server-side tracking by Able uses server-to-server communication to receive conversion data directly from your e-commerce platform, payment system, CRM, or application to ad platforms like Meta (Facebook) Ads and Google Ads. This method offers a more comprehensive view of customer interactions, including both online and 'offline' events, without relying on browser-based tracking or cookie consent.

Able CDP's server-side tracking and API integrations work alongside both client-side and server-side pixel tracking to provide a complete and accurate solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, allowing you to optimize your campaigns and achieve better results.

Unlock your potential for growth and success. Try Able CDP for free and discover the difference Able CDP can make for your marketing efforts.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
CFO, Co-Founder of Aluvii

Track Calendly conversions in Google Ads