ActiveCampaign Integration
Build an effective email marketing funnel by sending customer data from your website forms, marketing applications or third-party services directly to ActiveCampaign with Able Customer Data Platform
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Build an effective email marketing funnel by sending customer data from your website forms, marketing applications or third-party services directly to ActiveCampaign with Able Customer Data Platform
ActiveCampaign is an all-in-one email marketing software that combines email marketing and CRM process automation. But the built-in ActiveCampaign integrations have limited functionality and do not provide sufficient capabilities for building and tracking complex marketing funnels. The start-level subscription plan does not include some essential integrations like Shopify or WooCommerce. The marketing attribution reports are only available to Professional/Enterprise plans subscribers.
ActiveCampaign integration combined with Able tracking and attribution provides powerful tools to improve email marketing automation and understand how your email marketing campaigns drive sales and purchases.
Able CDP ActiveCampaign Events API integration sends events that happen in third-party services (for example, Stripe Invoice Payments or WooCommerce Purchases) to ActiveCampaign, allowing to use them for ActiveCampaign automation and segmentation. Use the improved automation to set up upsell and cross-sell processes and highly personalized messaging campaigns.
Use Able Customer Data Platform attribution to add campaign source, referrer and landing page URL to each ActiveCampaign Contact even with third-party lead forms. Additional attribution details help to understand sources of paying customers and use granular automations depending on campaign source or landing page URL.
Able is an advanced integration that combines browser tracking with server-side API integrations, linking website activity and ads click IDs with server-side sales to build a complete journey of each customer across website and back-office tools.
Able tracks customers and attributes events throughout the entire funnel and sends attribution source and lifecycle events to ActiveCampaign allowing to analyze customer sources and build advanced automations within ActiveCampaign.
Skip complex manual set-up of the connection between ActiveCampaign and other software in your funnel. Send data tracked by Able or collected from third-party services into ActiveCampaign, improving built-in segmentation and marketing automations.
Sign up for a free trial account
Install Able tracking code on the website.
Connect Able to track lead forms, get conversions from a CRM or a payments provider or send custom conversions using its REST API.
Send events and attributed leads to ActiveCampaign, improving ActiveCampaign automation and segmentation.
Able sends attributed leads to ActiveCampaign as contacts, allowing to quickly integrate any website form with ActiveCampaign API.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”
