Chargebee Conversion Tracking and Attribution
Track Chargebee payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page
Track Chargebee payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page
Chargebee is a powerful subscription management platform and it's also a valuable data source for marketers to understand what drives revenue up or down and the lifetime value of customers.
Able tracks Chargebee subscriptions and payments by processing web hooks from it and attributing them to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms' APIs such as Facebook Ads and Google Ads. It allows to understand how customers buy and how segments perform across campaigns without coding own tracking and attribution.
Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Source of each customer is tracked when a sign up form is completed. Revenue can then be sent to Able CDP using a Stripe webhook. Able CDP then attributes each Purchase event to the original visitor and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.
Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Able then begins to build a customer profile by tracking all website activity and, most importantly, lead and signup form submissions, as well as recording personal information such as e-mail, phone, and proprietary customer identifiers. This allows Able Customer Data Platform to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.
Obtain instant access to complete tracking and first-party data without ugly ETL processes
Solve reporting and optimize ads in Google Ads by sending conversions to the Google API server-side even for IOS clicks without GCLIDs and offline conversions
Accurately measure conversions to paying customers and the actual ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution
Allow Able to send information to Looker Studio and create customizable reports
Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions
…or browse many more in our integrations catalog
Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, linking website activity and Facebook or Google Ads click IDs with Chargebee to build a complete journey of each customer across website and back-office tools.
Attribute all Chargebee payments made by the same customer to the past lead and visitor activity, calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.
Skip complex manual set-up of the connection between Chargebee and other software in your funnel.
Sign up for a free trial account
Install Able tracking code on the website
Connect Able to Stripe to track Stripe payments initiated by Chargebee
Set up Able to send Chargebee conversions to Google Analytics and ad platforms such as Facebook Ads
Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.
Able CDP supports tracking of sources of the payments that are made using Chargebee. It records source of each visitor when they become leads or sign-up, associating the customer details with the visitor identity. This allows to attribute all payments and subscription lifecycle events made by through Chargebee to the original visitor sources, as well as send precise click id parameter to the supported ad platform integrations such as Facebook Conversions API, Google Ads API and TikTok Events API.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”
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