Attribute purchases originated from EasyWebinar registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page
EasyWebinar is a powerful webinar platform that helps marketers to sell online and populate funnel with the leads.
Able Customer Data Platform tracks sources of purchases done by webinar participants in multiple-stage funnels, who entered the funnel using EasyWebinar Event Registration Widget.
Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Able CDP then attributes each Purchase to the original visitor completing event registration form and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.
Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports EasyWebinar event registration widget forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.
Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
…or browse many more in our integrations catalog
Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, linking EasyWebinar registration widget sign-ups and Facebook and Google Ads click IDs with future purchase conversions to build a complete journey of each customer across website and back-office tools.
Attribute all purchases to the website visitors signing up using EasyWebinar event registration widget to understand sources of sales and calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.
Skip complex manual set-up of the connection between EasyWebinar and other software in your funnel. Send leads with their sources into marketing automation services such as ActiveCampaign or CRMs like Salesforce. Attribute purchases originating from EasyWebinar leads and send them to ad platforms server-side.
Sign up for a free trial account
Enable EasyWebinar event registration widget tracking and install Able tracking code on the website
Connect back-end sources of purchase conversions, for example Stripe, WooCommerce or a CRM to Able
Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads
Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.
Tracking purchases made by leads who entered a funnel through the EasyWebinar Event Registration Widget is a common task, crucial to maximize ad ROI.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”
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